SW2016—2026 About

Brand & Digital Designer shaping identity systems and digital experiences through strategy, craft and technology.

Málaga ↧

2016 ― Present

I develop ideas through making. Building visual systems, shaping direction and creating brands from concept to execution.

Spotify

Brand Identity, Brand Strategy, Design Systems

A unified identity for Spotify Technology, bringing clarity and cohesion to an expanding ecosystem of developer products.
Future of Fashion

Research, Art Direction

Visit online
Editorial identity and digital experience exploring how AI, circularity and community are reshaping the future of fashion.
BBVA

Brand Identity, Brand Strategy, Art Direction

A visual system designed to bring clarity, warmth and consistency to one of the world’s largest digital banking ecosystems.
Telefónica

Art Direction, Digital Design, Experience Design

Visit online
Immersive digital archive connecting Telefónica’s past, present and future through interaction, motion and editorial storytelling.
South Summit

Brand Strategy, Brand Identity, Digital Design

Flexible identity and digital system supporting one of Europe’s leading innovation conferences.
Manara

Brand Identity, Product Design

Identity and digital platform making autism therapy more accessible through clarity, warmth and intuitive interaction.
Home of the Brave

Digital Design, Experience Design

Editorial experience using cinematic storytelling and archival material to explore veteran homelessness in Los Angeles.
Federico Quintana

Digital Design, Experience Design

Minimal digital portfolio designed to let documentary photography become the narrative itself.
Lita B. Arquitects

Brand Identity, Digital Design, Art Direction

Identity and digital presence inspired by Mediterranean architecture, materiality and light.
Domestic Data Streamers

Creative Direction, Digital Design, Experience Design

Digital experiences translating complex ideas around data and technology into meaningful public interactions.
Stellar

Brand Identity, Packaging, Photography

Beauty identity spanning branding, packaging and photography through a tactile, luminous visual language.
UNFPA 16 Days

Art Direction, Digital Design

Interactive awareness campaign exposing digital gender-based violence through immersive storytelling.